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Welcome to The FIERCE!

28 Jun 2018 | BY Shelley Lee - @ShelleyLee_

The FIERCE is here!

The FIERCE exists for savvy lovers of entertainment.

The conversation has changed. Now that gender-balance issues in the entertainment industry – pay-gap scandals, #MeToo, #TimesUp and here in Australia, #NOW ­– are at the fore, I wanted to create a place that celebrated the trailblazers, without shying away from how bad things still are.

Government agencies such as Screen Australia and movie powerhouses like Marvel are investing in stories about women and made by women, because not only do we need more of them, but they’re big business, proven by shows like Big Little Lies and The Handmaid’s Tale, and films such as Wonder Woman and Ocean’s 8.

The Reviews and Ratings section of this site combines our unique FIERCE Factor, measuring female contribution, with an aggregated star-rating generated from published and broadcast reviews by professional female reviewers in Australia. We measure in ‘F’s.

We’re still growing. The content you see here is going to increase rapidly in the coming months as we feed more news, views, ratings, and interviews into the site and out to you online and on social media.

There is an amazing team of women boosting us up, because that’s what women do for each other, to each of them – especially the divine Sarah Thomas – and to everyone who helped us get to this point, THANK YOU!

We look forward to sharing this FIERCE journey with you.


Shelley Lee