Home » First trailer of Brie Larson in Captain Marvel drops and hits 109 million views in a day

First trailer of Brie Larson in Captain Marvel drops and hits 109 million views in a day

20 Sep 2018 | BY Sarah Thomas - @SarahTtheWriter

Brie Larson and Captain Marvel
Brie Larson in Marvel Studio’s CAPTAIN MARVEL



It’s the first female-led film from Marvel Studios – and of course the first glimpse has sparked controversy.


“So you’re not from around here,” says  Samuel L. Jackson as Nick Fury to Brie Larson as Captain Marvel/Carol Danvers.


No, she certainly isn’t. As an alien superhero, she has some dazzling otherworldy powers, but she’s also still an alien concept – a female-led comic franchise film.


Set in the 1990s, it sees Oscar-winner Larson as Captain Marvel caught in a war between earth and an alien world, while trying to explore her origins as the renegade soldier Danvers.


Marvel Entertainment announced that after the trailer dropped on September 18, it racked up 109 million views in the first 24 hours, making it the 11th most watched online trailers ever within a day of its release.


And, of course, the internet has had a lot to say about it. The clip includes a bit where Danvers punches an old lady. Of course, we know the old lady will turn out to be some sort of dastardly villain in disguise, but the confronting scene has sparked a fair bit of chatter. Likewise, has the fact that Jackson has more lines in the trailer than Larson.


However, the good stuff, for sure, is what the trailer is throwing out there and what it means for a young female audience to see. There’s a caption that reads “Her” which turns into “A Hero”. And then there’s repeated scenes of Danvers/Captain Marvel getting knocked down and getting back up again. Excellent messages, all.


And it’s female-led behind the camera, too, helmed by writer-director couple Anna Boden and Ryan Fleck, among a team of six women screenwriters.


We’ll have to wait until early next year to catch the film in full but, in a spark of marketing genius, it’s out globally on March 8 ­– International Women’s Day.

Australians will be able to catch it a day earlier on March 7 as films release here on a Thursday.


Sarah Thomas is a contributing editor at The FIERCE. @SarahTtheWriter